Combined with our international experience, United Rail’s extensive US market background ensures a successful market entry for foreign companies looking to expand here. Because our exclusive focus is on technolgy alone, we understand the challenges and barriers unique to the business. We also provide support in ‘Buy America’ or ‘Buy American’ issues as they relate to publicly funded projects. United Rail will support you in establishing a market entry strategy tailored to your business needs and goals.
The keys to a successful market entry are: gaining an understanding about how to overcome US market resistance, avoiding critical strategic and tactical errors, successfully demonstrating commitment to the market, developing relationships with key decision-makers in the industry, and establishing trust with American customers. A review of independent research conducted by several institutions say the withdrawal (failure) rate when international companies try to enter on their own to the US rail market is estimated to be up to 65%. Together with our own experience, their responses have helped us further identify and pinpoint reasons European companies so often encounter difficulties entering and staying in the United States.
Selection of ‘wrong’ partner companies
Failure to recognize differences in cultural and business environments
Lack of U.S. business intelligence
Differences in approval processes between the US and Europe
Unwillingness to invest in US marketing
Lack of understanding / fear of the US legal system, especially as it relates to
Any of these factors, left unaddressed, can lead to either a less successful entry to the US rail market, or to a complete failure in the entire initiative. With the importance of the US market to any company looking to increase its global presence, neither of these outcomes is in any way desirable. United Rail can help ensure your success.